he self-serve solution will enable Marathonbet to set-up checklist parameters with bespoke criteria to scan and check thousands of affiliate websites for content such as iGaming code red words. “This will not only allow them to help ensure that affiliates are aligned with their brand and marketing message but will also enable Marathonbet to Identify where to rectify any potential promotional breaches, further strengthening their compliance approach,” the company explains.
Jonas Warrer, Managing Director of GiG Media, said “ We are happy that Marathonbet has placed trust in GiG Comply to help ensure that they remain proactive and compliant with advertising regulatory requirements. At GiG, we like to place the power in our partner’s hands and with the flexibility built into GiG Comply, Marathonbet can create bespoke compliance checks, which are tailored to their needs and market. This will not only help to ensure they remain compliant but will also help to safeguard their licence in multiple jurisdictions.
About this agreement, Germán Soto Noche, Affiliate Manager of Marathonbet, commented ”We are delighted to be partnering with GiG through the use of its market-leading GIG Comply software. We believe this tool fits in seamlessly with our business objectives moving forward, providing us with the perfect service to manage our affiliate compliance operations. We look forward to GIG helping us ensure our affiliates can offer their audiences an outstanding user experience in line with regional regulations.”
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layStar Casino will use GiG to power its new casino offering to enter the limited license New Jersey market, having recently partnered with Oceans Casino Resort to secure market access in New Jersey. The agreement between GiG and PlayStar Casino is based on a revenue share model and has a minimum duration of four years with expected launch in Q4 2021.
PlayStar Casino aim to provide an online casino experience like no other to players in New Jersey and other regulated US states. This will be achieved through personalisation, engagement and exemplary customer service that makes players feel like they are the star of the show every time they pass through the casino’s digital doors.
The Garden State has enjoyed significant growth and development since regulating and with 2020 complete, data from the New Jersey Division of Gaming Enforcement shows that online gaming GGR for 2020 finished at $970m – an increase of 101% over 2019. Offering a limited number of licenses within the state, operators have the opportunity to capitalise on one of the fastest growing global igaming markets with a fixed number of competitors.
Adam Noble, Co-Founder and EVP of PlayStar Casino: “Gaming Innovation Group has earned a reputation for being a very formidable and trusted technology partner in Europe, so when we were assessing platforms for our market entry into New Jersey, we were very confident in selecting GiG as our platform partner. We are really excited to have them support our launch into New Jersey and also our future expansion into regulated states across the USA.”
“PlayStar Casino is setting out to offer an online casino experience with a difference that will stand out from the current offerings in the market. Our player experience focus, centred on a unique product offering, engaging frontend concept and personalisation will result in an immersive and entertaining experience for the player. We have big plans for New Jersey and other US states, and look forward to making our debut in the Garden State later this year.”
Richard Brown, Chief Executive Officer of GiG says: “It is very exciting to be part of PlayStar’s inspiring and innovative plans for the expanding US digital gambling market. PlayStar has an extremely strong product vision backed by a very experienced industry team. This agreement further demonstrates and drives our ambition to be the platform partner of choice for operators in regulated markets. GiG is extremely proud to be supporting PlayStar as they establish themselves as a strong and innovative iGaming brand in the US and we are confident that it will be a successful partnership.”
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