ariplay, aggregator and content provider behind the Fusion aggregation platform and the Ignite Studio development program, announced on Tuesday its partnership with Swedish-based casino and betting supplier, Spiffbet.
The deal will see Pariplay take on Spiffbet Casino as its latest addition to the Ignite development program, allowing the European provider to leverage Pariplay’s extensive resources to develop new slot content.
Spiffbet was founded in Sweden in 2011 by developing sports betting products and solutions. The company refocused in 2019 by starting development of casino games, focusing its game production on offering a broad range game types to suit a wide variety of customers. With the aim of improving and broadening the customer base, Spiffbet has sought the support of Pariplay’s tools and resources.
In addition to leveraging Pariplay’s distribution capabilities, Spiffbet Casino will take advantage of the company’s technology, certification, and market adaptation of games through the Ignite development program. This will enable Spiffbet Casino to boost the production of its portfolio of slots and table games, providing its players with a higher level of entertainment than ever before.
Also by joining the Ignite development program, Goliath, Spiffbet’s subsidiary, operating three white label casinos with Apsire Global – GoliathCasino.com, BellisCasino.dk and BellisCasino.com will expand further the partnership with Aspire, by offering their unique game content to more players and markets.
The Pariplay Ignite development program launched in 2016 with its first customer Skillzzgaming, which was soon followed by other independent game studios in need of the unique service offering, including most recently Playlogics and Jade Rabbit Studio. Through the combination of its long-standing reputation and speed to market capabilities, Pariplay Ignite has established itself as a premier choice for game providers like Spiffbet, who are looking to take their offering to the next level.
“We are very pleased to be joining forces with Pariplay through their Ignite development program, which we consider an excellent fit with our own approach to game production. We are impressed with how Ignite has supported numerous independent game studios to develop their products, so we have confidence that our partnership with Pariplay will improve our offering,” said Henrik Svensson, CEO at Spiffbet.
“We’re extremely happy to onboard Spiffbet as we continue to expand our development program. Seeing them choose Pariplay’s Ignite to support with the development and distribution of their unique content just goes to show the perceived value our product has for players in the industry who are looking to leverage its technical strength, large-scale distribution and fully regulated market footprint,” said Christine Lewis, CCO & MD Malta at Pariplay.
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Marking the company’s breakthrough into the regulated US market for the first time
ariplay, part of The Aspire Global Group, aggregator and content provider behind products such as Fusion aggregation platform and Ignite Studio development program, has announced a new milestone in its ongoing expansion efforts, entering the United States market through a partnership with Rush Street Interactive, one of the most trusted and fastest-growing gaming companies in the U.S.
Through the agreement, the Chicago-based company that operates PlaySugarHouse.com, a prominent New Jersey iGaming platform, will benefit from a selection of Pariplay’s impressive assortment of high-quality online casino games.
The launch, which sees Pariplay breakthrough into the regulated US market for the first time ever, marks a crucial advancement in the strategy of Pariplay to extend its global footprint. Partnering with PlaySugarHouse.com, a major player in New Jersey, provides Pariplay with a significant platform from which it can reinforce and elevate its positioning in the US iGaming space.
New Jersey has been especially robust with online casino operators bringing in a record $96.4 million in revenue in December 2020, representing over a 100 percent year-over-year increase from December 2019.
Rush Street Interactive operates PlaySugarHouse.com, a prominent New Jersey iGaming platform that has contributed greatly to RSI’s impact on the gaming industry, helping it win “Casino Operator of the Year” and “Customer Service Operator of the Year” at the 2020 EGR North America Awards as well as “Digital Operator of the Year” at the 2020 Global Gaming Awards.
Pariplay’s extensive games portfolio will serve to complement PlaySugarHouse.com’s existing catalog of over 750 online casino and live dealer table games. This dynamic offering will introduce New Jersey slot enthusiasts to a previously untapped array of engaging game titles, such as Amazing Riches, Dragons of the North, and Wolf Riches, all of which have already proven to be big hits in the European market.
“Partnering with Pariplay is exciting as PlaySugarHouse.com players will be the first in the United States to play their games, and it reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible and premiere releases of new games. Given that Pariplay’s high-quality games are already hugely successful in the European market, we anticipate that our PlaySugarHouse.com New Jersey players will also love them,” said Richard Schwartz, President of Rush Street Interactive.
“We’re delighted to partner with RSI and further our expansion into the regulated US market by going live in New Jersey with them for the first time in Pariplay’s history. Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalog to serve as an extension of RSI’s existing content. We look forward to building an enduring partnership with them and exploring how our games resonate with their US players,” said Adrian Bailey, Managing Director at Pariplay.
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